By Lee Pace
Enter the phrase “Kelly Mitchum Pinehurst 3 putt” in a Google search box and in 0.93 seconds you’ll get 3,140 results. PGA.com anointed Mitchum a “magician.” He’s been fêted on CBSSports.com and on The Golf Channel’s Morning Drive program and given a cyber pat-on-the-back by noted golf blogger Geoff Shackelford.
“It’s been pretty amazing,” says Mitchum, a longtime instructor in the Pinehurst Golf Academy.
They say everyone has his 15 minutes of fame. Mitchum’s had a dose of golf fame in qualifying four times for the PGA Championship, one of golf’s four “majors,” while holding down a full-time job at Pinehurst.
Now his fame is taking a wholly different presence with a 20-second, self-produced video posted July 10 on Pinehurst.com that shows Mitchum executing a “trick shot” on a practice putting green — three putts struck within one second of each other, traveling on different paths and reaching the bottom of the same hole in rapid-fire succession.
What makes the feat so awe-inspiring is that the third putt hits the hole first, followed by the second, followed by the first.
“A lot of conversations are getting started these days, ‘Hey, I saw your three-putt,’” says Mitchum. “It’s been interesting. I got an email from a guy in India who’d been to our golf school a while back and had seen it. It’s pretty amazing.”
It’s the product of some imagination and skill on the part of Mitchum, 44, a former N.C. State golfer and winner of the 1993 North and South Amateur. And it’s a product as well of today’s social-media conscious world that gobbles up short and sweet bits of content like M&Ms.
By late August, the Mitchum clip on YouTube had more than 115,000 views. A Vine posting had registered more than 920,000 “loops,” as they’re known on the site comprised of 6-second video clips, and conceivably could reach 1 million. The “news” page of the Pinehurst website where the Mitchum video is housed has generated some 75,000 views. … Continue Reading