Pinehurst News

Alberta Travis – In Your Words

It was only a short while ago we posted our story about the incomparable Alberta Travis, who the North Carolina Restaurant and Lodging Association will recognize for her accomplishments when she is honored as the 2016 Front Line Employee of the Year.

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Immediately, there was an outpouring of praise and support from many of you, those who are past guests of Pinehurst, but also from Alberta’s friends, family and co-workers. It is clearly apparent the impact Alberta has made not only on our guests over the years, but for everyone who comes in even a short moment’s contact with her.

Please take a second to read what others have said about one very special person:

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You’re right, Jeff. We are very blessed.

Congratulations, Alberta, from all of us.

*Please feel free to add your congratulations and notes to Alberta in the comments below.

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Welcome to Bert’s Place

Alberta Travis poses outside The Holly Inn, which has affectionately been dubbed "Bert's Place." Alberta Travis is as much of a fixture at The Holly Inn as the signature heart of pine floors and the Tiffany lamps that gives the hotel a warm glow.

Often the first person you see upon entering the 121-year-old establishment, she’s quick to offer an upbeat “Hello.”  In fact, Alberta is so synonymous with The Holly, its nickname is “Bert’s Place.”

When Alberta was hired as a housekeeper back in 1996, her supervisor sensed she wouldn’t be behind the scenes for long. She is, after all, a self-proclaimed people person.

Her work at The Manor Inn led to a friendship with the front desk clerk who offered to share a few tricks of the trade. Alberta would sneak down for a quick lesson whenever she had a free moment. When the clerk was out sick for an extended period of time, it was Alberta who offered to fill in.

After a few weeks, it was clear she had found her niche. When The Holly reopened after renovations in 1999, Alberta was tasked with manning the front desk. A year later, she was promoted to front desk supervisor, a role she’s held ever since.

Alberta’s wide smile and cheerful personality are hard to forget. She’s constantly recognized by guests for her ability to make The Holly Inn feel like home.

“You kind of accumulate family members over time. You get to know people and you really care about them.” – Alberta Travis

“The Pinehurst experience is not complete without having the chance to interact and meet Alberta,” said Rooms Division Director Matt Chriscoe.

For Alberta, the joy of working the front desk is meeting new people and seeing familiar faces.

“It’s never felt like work,” she said. “My husband always tells people ‘My wife wakes up every morning with that smile on her face, so I know she enjoys her job.’”

After nearly 17 years at The Holly, Alberta has come to know and love quite a few repeat guests.

“You kind of accumulate family members over time,” she said. “You get to know people and you really care about them.”

As a training supervisor, Alberta helped initiate the Red Star Repeat Guest Program.  Developed in 2014, the goal of the program is to recognize and retain first-time guests by creating a positive first impression.

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Alberta receives a hug from Kellie Slade, Director of Social Sales, after receiving word she’s been named the North Carolina Restaurant and Lodging Association’s Front Line Employee of the Year.

The North Carolina Restaurant and Lodging Association will recognize Alberta for her accomplishments later this month when she receives the award for Front Line Employee of the Year. Matt recently surprised her with the news during a senior staff meeting.

“She leaves an impression with her kind smile, genuine desire to assist and overall knowledge and skill,” Matt said.

Alberta and her husband, Andre, are avid bowlers, so when she isn’t at work you’ll find her perfecting her strike. She’s a member of two local leagues and often competes in regional tournaments.

She also enjoys whipping up Southern delicacies like collards, pintos and cornbread.

“I love to cook and watch everyone eat,” she said. “My fun comes from the enjoyment.”

Alberta and Andre have four adult children, 10 grandchildren and two great-grandchildren.

“Almost everyone in my family has worked here at some point,” she said. “For us, Pinehurst is family.”

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Putt like Jordan Spieth

Should you look at the hole while putting? It works for Jordan Spieth. Could it work for you?

A DECADE AGO, ERIC ALPENFELS AND THE PINEHURST GOLF ACADEMY studied whether looking at the hole while putting could lead to better results on the greens.


Ten years later, we’re now wondering whether a 12-year-old Jordan Spieth read that article.

Alpenfels’ original study concluded that test subjects who watched the hole on long putts (28-to-43 feet) rolled the ball 24 percent closer than those who putted conventionally. This is significant; it’s the difference between having a 4-foot putt for par or a 3-footer.

In the video above, Alpenfels, the director of the Pinehurst Golf Academy and one of the few Master PGA Professionals, explains why looking at the hole – instead of the traditional manner of looking at the ball while making the putting stroke – works for Spieth. He also explains how the amateur player could determine whether this technique might lead to a better performance on the greens.

Alpenfels’ original study (conducted with Bob Christina, the dean emeritus of Health and Human Sciences at UNC-Greensboro) concluded that test subjects who watched the hole on long putts (28-to-43 feet) rolled the ball 24 percent closer than those who putted conventionally. This is significant; it’s the difference between having a 4-foot putt for par or a 3-footer.

It also worked on short putts (3-to-8 feet), which is where Spieth uses the technique. The results of the study, published in GOLF Magazine in 2005 and revisited in November 2014 (see below), earned the magazine a National Magazine Award, making GOLF the only golf publication to receive magazine publishing’s highest honor.

From GOLF MAGAZINE (Click to enlarge):

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For more Pinehurst Golf Academy Tips, go here.

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Fix your slice…Inside?

Even if you’re stuck inside for the winter, you can still work on your golf game

THINK THAT SLICE OF YOURS is just in hibernation for the winter, only to make its unseemly return in the spring when you return to the golf course?

Well, maybe not. Maybe you can begin to cure that slice this winter. All you need is a club and… a wall.

In the above video, the Pinehurst Golf Academy’s Eric Alpenfels explains.

Maybe you can begin to cure that slice this winter. All you need is a club and… a wall.

THE PROBLEM: A common problem for slicers is pulling the club too far inside on the takeaway. But even if you’re stuck inside for the winter, you can still work on your golf game.

THE DRILL: The Wall Drill provides something other anti-slice drills don’t: immediate and effective feedback. Bumping the wall lets the golfer know right away that his club is too far inside. It’s a single objective – don’t hit the wall. After doing it a while, it’s easy to recall a mental picture of the wall, which helps correct the shape of the backswing. It’s a simple, memorable and effective image.

THE RESULTS: This should reduce the inside path angle of backswing significantly. It also may help with distance. The Pinehurst Golf Academy’s original study found that test subjects even added an average of 13.72 yards of carry with a 6-iron.

For more Pinehurst Golf Academy Tips, go here.

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The Spa offering new massage, fresh facials

The Spa at Pinehurst is now offering a new massage and an entire slate of fresh facials, featuring luxurious BABOR products.

The European skincare line boasts products that consist of powerful natural ingredients and provide targeted solutions to skin problems like aging and blemishes, so no matter what your skin concerns our team can address them.

Check out the new services available now:

Swe-Thai Massage (100 minutes)

From the mats of Thailand to The Spa at Pinehurst, this massage blends ancient eastern techniques with highly effective western Swedish methods. Utilizing dynamic stretching, movement therapy and deep tissue techniques, this massage will leave you feeling relaxed and balanced.

Swe-Thai has successfully been proven to alleviate pain and muscle tension, induce deep relaxation, help to balance the nervous system and increase flexibility. It also promotes a sense of calmness to refresh the mind.

The massage was created to address many conditions throughout the entire body while specifically treating any general neck and back disorders.

Natural Facelift Facial (50 minutes)

Skin detoxification is essential for cellular regeneration and a youthful, radiant complexion. Our exclusive detoxifying complex contains high doses of vitamins A, C and E as well as minerals and antioxidants that treat and pamper your skin to help neutralize the harmful substances that induce aging. The resulting detoxification will leave your skin brighter, more hydrated and refreshed.

Skin Performances Facial (50 minutes)

This innovative and power-packed treatment is designed to protect your skin with plant stem cells and utilize specific massage techniques to stimulate skin regeneration. Formulated with advanced age prevention ingredients, this facial is customized to your skin’s specific needs and will leave your face feeling radiant and refreshed.

Fluid Performance Facial (25 minutes)

Give your skin a boost with customized fluids that saturate the skin with moisture and nutrients, leaving it feeling soft and smooth in just minutes.

Reversive Anti-Aging Facial (80 minutes)

Using revolutionary time-reverse technology, this innovative, luxury facial treatment extends cell lifespan, reactivating your skin’s own anti-aging mechanism and reclaiming lost radiance as it visibly smooths fine lines and wrinkles. The lifting effects of this treatment are intensified by deeply relaxing massage techniques.

Collagen Booster Facial (80 minutes)

Using ultra-potent hyaluronic acid and collagen to boost skin from the inside out, this treatment plumps the skin and smooth’s fine lines and wrinkles. The treatment ends with a thermos-sculpting mask that lifts and reshapes the facial contours without the need of injections.

High Skin Refiner Facial (50 minutes)

Specially designed to improve the skin’s resiliency, this facial uses a multitude of innovative complexes to visibly firm, tone and lift. Skin becomes firmer and plumper with more elasticity, allowing your face to regain its youthful contours.

Note: BABOR products are free of PEGs (polyethylene glycols), synthetic silicon oils, skin-irritating mineral oils, paraffins and paraffin derivatives, parabens and materials derived from animals.


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